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Australian business organizations' perceptions of the value of formal marketing research: a comparative study of firms with high versus low levels of business performance
Ogunmokun, Gabriel, (2003)
A Discriminant Analysis of Managers' Perceptions of the Value of Marketing Research and its Effect on Business Performance
Ogunmokun, Gabriel, (2005)
The impacts of product modularity on competitive capabilities and performance: An empirical study
Lau Antonio, K.W., (2007)