Anatomical depiction : how showing a product's inner structure shapes product valuations
Seo Yoon Kang, Junghan Kim, and Arun Lakshmanan
| Year of publication: |
2025
|
|---|---|
| Authors: | Kang, Seo Yoon ; Kim, Junghan ; Lakshmanan, Arun |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 89.2025, 1, p. 56-76
|
| Subject: | product depiction | gestalt | perceptual grouping | mental imagery | consumer confidence | performance risk | uncertainty | exploded view | Konsumentenverhalten | Consumer behaviour | Produktivität | Productivity | Risiko | Risk | Experiment | Vertrauen | Confidence | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429241257911 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015374151