Anchored differentiation : the role of temporal distance in the comparison and evaluation of new product designs
Tian Heong Chan, Yonghoon G. Lee, HeeJung Jung
| Year of publication: |
2021
|
|---|---|
| Authors: | Chan, Tian Heong ; Lee, Yonghoon G. ; Jung, HeeJung |
| Published in: |
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations. - Catonsville, MD : Institute for Operations Research and the Management Sciences, ISSN 1047-7039, ZDB-ID 1022236-4. - Vol. 32.2021, 6, p. 1523-1541
|
| Subject: | product design | design patents | innovation | optimal distinctiveness | mixed methods | Produktgestaltung | Product design | Innovation | Produktentwicklung | New product development | Patent | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/orsc.2021.1454 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012796903