Animosity and willingness to buy foreign products : moderating factors in decision-making of Chinese consumers
Weiyue Wang, Hongwei He and Yan Li
| Year of publication: |
2013
|
|---|---|
| Authors: | Wang, Weiyue ; He, Hongwei ; Li, Yan |
| Published in: |
Asia Pacific business review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1360-2381, ZDB-ID 1354763-X. - Vol. 19.2013, 1, p. 32-52
|
| Subject: | Konsumentenverhalten | Consumer behaviour | China | Nationalkultur | National culture | Zahlungsbereitschaftsanalyse | Willingness to pay | Entscheidung | Decision | Auslandsinvestition | Foreign investment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009717923