Annotated Bibliography of Generic Commodity Promotion Research
| Year of publication: |
1996-02
|
|---|---|
| Authors: | Ferrero, Jennifer L. ; Boon, Leen ; Kaiser, Harry M. ; Forker, Olan D. |
| Institutions: | Charles H. Dyson School of Applied Economics and Management, Cornell University |
| Subject: | Marketing |
| Extent: | application/pdf |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Notes: | The text is part of a series Department of Applied Economics and Management>Research Bulletin Number 122819 |
| Source: |
Persistent link: https://www.econbiz.de/10010921618