ANOMALIES IN ESTIMATES OF CROSS-PRICE ELASTICITIES FOR MARKETING MIX MODELS: THEORY AND EMPIRICAL TEST
| Year of publication: |
2006
|
|---|---|
| Authors: | Bonfrer, Andre ; Berndt, Ernst R. ; Silk, Alvin |
| Published in: |
Working paper / National Bureau of Economic Research, Inc. - Cambridge, Mass, ISSN 0898-2937, ZDB-ID 12239057. - 2006, 12756
|