Anonymous Social Networks versus Peer Networks in Restaurant Choice

We compare the effect of anonymous social network ratings (Yelp.com) and peer group recommendations on restaurant demand. We conduct a two stage choice experiment and combine it with online social network reviews from Yelp.com and find that peers have a stronger impact on restaurant demand than anonymous reviewers.

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Year of publication:	2013-05-31
Authors:	Tiwari, Ashutosh ; Richards, Timothy J.
Institutions:	Agricultural and Applied Economics Association - AAEA
Subject:	Peer Networks \| Anonymous Networks \| Economic Experiment \| Social Dining \| Community/Rural/Urban Development \| Consumer/Household Economics \| Food Consumption/Nutrition/Food Safety \| Institutional and Behavioral Economics

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Extent:	application/pdf
Series:	2013 Annual Meeting, August 4-6, 2013, Washington, D.C..
Type of publication:	Book / Working Paper
Notes:	The text is part of a series 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. Number 150467
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010880968