Ansätze zur Segmentierung von Kunden : wie geeignet sind herkömmliche Konzepte?
Manfred Krafft ; Sönke Albers
| Year of publication: |
1999
|
|---|---|
| Authors: | Krafft, Manfred ; Albers, Sönke |
| Publisher: |
Vallendar : WHU Koblenz |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 24 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German ; English |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004600427