Antecedents and actions of export pricing strategy: A conceptual framework and research propositions
| Year of publication: |
2002
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|---|---|
| Authors: | Myers, Matthew B. ; Cavusgil, S.Tamer ; Diamantopoulos, Adamantios |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 36.2002, 1-2, p. 159-188
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