Antecedents and consequence of the social network service-based word-of-mouth : with focus on Chinese consumers' experiences of the Korea wave

Antecedents and Consequence of the Social Network Service-Based Word-of-Mouth : With Focus on Chinese Consumers’ Experiences of the Korea Wave

Yoon, Sungjoon, (2017)

A sociocultural approach to Korea wave marketing performance : cross-national adoption of arguments on foreign cultural products in a social media context

Yoon, Sungjoon, (2018)

Tests of in-store experience and socially embedded measures as predictors of retail store loyalty

Yoon, Sungjoon, (2018)