Antecedents and consequences of customer brand engagement : an empirical study in the mobile headset category
Year of publication: |
July-September 2017
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Authors: | Roy, Souvik ; Mandal, Santanu |
Published in: |
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1935-5688, ZDB-ID 2498765-7. - Vol. 9.2017, 3, p. 58-77
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Subject: | Commitment | Consumer Involvement | Customer Brand Engagement | Interactivity | Trust | User Satisfaction | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Kundenintegration | Customer integration | Markentreue | Brand loyalty | Vertrauen | Confidence | Markenführung | Brand management |
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