Antecedents and consequences of firm's export marketing strategy : an empirical study of Austrian SMEs (a contingency perspective)
Manfred Fuchs and Mariella Köstner (Department of Accounting and Reporting, University of Graz, Graz, Austria)
| Year of publication: |
2016
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|---|---|
| Authors: | Fuchs, Manfred ; Köstner, Mariella |
| Published in: |
Management research review. - Bingley : Emerald, ISSN 2040-8269, ZDB-ID 2535152-7. - Vol. 39.2016, 3, p. 329-355
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| Subject: | Contingency theory | Exporting | Experiental knowledge | SME internationalization | KMU | SME | Kontingenztheorie | Internationaler Markteintritt | International market entry | Export | Internationales Marketing | International marketing | Österreich | Austria | Exportwirtschaft | Export sector | Strategisches Management | Strategic management | Ressourcenorientierter Ansatz | Resource-based view | Spanien | Spain | Multinationales Unternehmen | Transnational corporation |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MRR-07-2014-0158 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011557478