Antecedents and consequences of sales integration in new product development : an empirical analysis
Carsten Rübsaamen
| Year of publication: |
2008 ; 1. ed.
|
|---|---|
| Authors: | Rübsaamen, Carsten |
| Publisher: |
[S.l.] : C. Rübsaamen |
| Subject: | Produktentwicklung | Verkauf | Strategisches Management | Produktinnovation |
| Extent: | XXVI, 282 S. graph. Darst. 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | Zugl.: Vallendar, Wiss. Hochsch. für Unternehmensführung, Diss., 2008 |
| Classification: | Forschung und Entwicklung ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004952868