Antecedents and consequents of loyalty to a religious organization
Year of publication: |
2021
|
---|---|
Authors: | Mainardes, Emerson Wagner ; André, Olívia de Freitas ; Soares Júnior, Atílio Peixoto ; Sepulcri, Lara Mendes Christ Bonella |
Published in: |
Journal of nonprofit & public sector marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1540-6997, ZDB-ID 2069730-2. - Vol. 33.2021, 1, p. 84-107
|
Subject: | loyalty | religious commitment | Religious organization | theory of planned behavior | Religion | Beziehungsmarketing | Relationship marketing | Religionsgemeinschaft | Religious community | Verbrauchereinstellung | Consumer attitudes |
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