Antecedents and outcomes of consumer perceptions toward hedonic goods
von Stefan Henrik Behrens
| Year of publication: |
2014
|
|---|---|
| Authors: | Behrens, Stefan Henrik |
| Subject: | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenführung | Brand management | Wein | Wine | Luxusgut | Verbraucherverhalten | Markenpolitik |
| Description of contents: |
Consumer perception, wine marketing, luxury brand management. - Konsumentenseitige Wahrnehmung, Weinmarketing, Luxusmarkenmanagement
|
freely available
| Extent: | Online-Ressource (194 S., 13,3 MB) graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Thesis: | Hannover, Univ., Diss., 2014 |
| Notes: | Besteht aus bereits publizierten Beiträgen - Enth. 9 Beitr. Systemvoraussetzungen: Acrobat Reader |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010390488