Antecedents and outcomes of market mavenism : insights based on survey and purchase data
Dinesh K. Gauri, Tracy R. Harmon-Kizer, Debabrata Talukdar
| Year of publication: |
2016
|
|---|---|
| Authors: | Gauri, Dinesh Kumar ; Harmon-Kizer, Tracy R. ; Talukdar, Debabrata |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 3, p. 1053-1060
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| Subject: | Mavenism | Price search | Empirical analysis | Structured equation modeling |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2015.08.018 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011440173