Antecedents and outcomes of market orientation in export relationships : an examination of Korean high-tech ventures
Han-Mo Oh
| Year of publication: |
February 2018
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| Authors: | Oh, Han-Mo |
| Published in: |
Journal of international trade & commerce. - Seoul, South Korea : Korea International Trade Research Institute, ISSN 1738-8112, ZDB-ID 2920574-8. - Vol. 14.2018, 1, p. 83-92
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| Subject: | Exporting | High-tech Ventures | Market Orientation | New Product Development | Relationship Marketing | Beziehungsmarketing | Relationship marketing | Hochtechnologie | High technology | Marketingmanagement | Marketing management | Produktentwicklung | New product development | Südkorea | South Korea | Export | Internationales Marketing | International marketing | Unternehmensgründung | Business start-up | China | B-to-B-Marketing | Business-to-business marketing | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.16980/jitc.14.1.201802.83 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011846893