Antecedents of brand love leading to purchase intention towards refurbished video game consoles
Akshay Kancherla, Jossy P. George and Benny J. Godwin
| Year of publication: |
2023
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|---|---|
| Authors: | Kancherla, Akshay ; George, Jossy P. ; Godwin, Benny J. |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 19.2023, 3/4, p. 286-304
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| Subject: | environmental involvement | brand love | adoption determinants | social influence | purchase intention | refurbished video game consoles | Konsumentenverhalten | Consumer behaviour | Computerspiel | Video game | Emotion | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Markenführung | Brand management | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2023.133312 [DOI] 10.1504/IJIMA.2022.10048838 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014442601