Antecedents of customers' attitude and intention towards online shopping of apparel in India
Pardeep K. Ahlawat, Pankaj Kumar and Parveen Kumar
| Year of publication: |
2022
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|---|---|
| Authors: | Ahlawat, Pardeep K. ; Kumar, Pankaj ; Kumar, Parveen |
| Published in: |
International journal of Indian culture and business management : IJICBM. - Genève : Inderscience Enterprises, ISSN 1753-0814, ZDB-ID 2439496-8. - Vol. 26.2022, 4, p. 460-484
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| Subject: | India | online shopping | apparel | customers' attitude | intention | Online-Handel | Online retailing | Indien | Konsumentenverhalten | Consumer behaviour | Bekleidung | Clothing | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Bekleidungsindustrie | Clothing industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJICBM.2022.125216 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014314213