Beyond the storefront : empirical insights into consumers' responses to omnichannel apparel retailers
Yini Chen and Ting Chi
| Year of publication: |
2024
|
|---|---|
| Authors: | Chen, Yini ; Chi, Ting |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 42.2024, 2, p. 284-303
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| Subject: | Apparel | Channel integration | Cognitive-affective-conative model | Omnichannel retailing | Perceived fluency | Trust | Konsumentenverhalten | Consumer behaviour | Multikanalvertrieb | Multichannel strategy | Online-Handel | Online retailing | Textilhandel | Textile distribution | Bekleidung | Clothing | Vertriebsweg | Distribution channel | Bekleidungsindustrie | Clothing industry | Vertrauen | Confidence | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-06-2023-0306 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015056858