Antecedents of discretionary risky-service behavior : an exploratory study
Year of publication: |
2014
|
---|---|
Authors: | Bhaskar, Shilpa Sharma ; Khera, Shikha N. |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 32.2014, 6, p. 477-493
|
Subject: | India | Banking | Empowerment | Discretionary | Employee-customer relationship | Risky-service behaviour | Indien | Bank | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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