Antecedents of international opportunity recognition in born global firms
Year of publication: |
2017
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Authors: | Kraus, Sascha ; Niemand, Thomas ; Angelsberger, Moritz ; Mas-Tur, Alicia ; Roig-Tierno, Norat |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 23.2017, 3, p. 386-406
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Subject: | born globals | entrepreneurship | international opportunity recognition | Unternehmensgründung | Business start-up | Entrepreneurship | Entrepreneurship approach | Multinationales Unternehmen | Transnational corporation | Globalisierung | Globalization | Internationaler Markteintritt | International market entry | Internationale Geschäftsbeziehungen | International business |
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