Antecedents of participation in online brand communities and their purchasing behavior consequences
Year of publication: |
June 2017
|
---|---|
Authors: | Mahrous, Abeer A. ; Abdelmaaboud, Abdelhamid K. |
Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 11.2017, 2, p. 229-251
|
Subject: | Online communities | Purchase decisions | Customer participation | Facebook brand communities | Egyptian telecommunication industry | Ägypten | Egypt | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Online-Marketing | Internet marketing | Markenimage | Brand image | Kaufentscheidung | Purchase decision |
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