Antecedents to differentiation strategy in the exporting SME
Gary Knight, Øystein Moen, Tage Koed Madsen
| Year of publication: |
2020
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|---|---|
| Authors: | Knight, Gary ; Moen, Øystein ; Koed Madsen, Tage |
| Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 29.2020, 6, p. 1-14
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| Subject: | Differentiation strategy | Empirical study | International performance | SMEs | KMU | SME | Strategisches Management | Strategic management | Unternehmenserfolg | Firm performance | Produktdifferenzierung | Product differentiation | Wettbewerbsstrategie | Competitive strategy | Internationaler Markteintritt | International market entry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ibusrev.2020.101740 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012421127