Antecedents to enculturation and acculturation for diffusion of knowledge using internet applications : an empirical investigation
Ranjan Chaudhuri, Sheshadri Chatterjee, Evangelia Siachou and Demetris Vrontis
| Year of publication: |
2022
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| Authors: | Chaudhuri, Ranjan ; Chatterjee, Sheshadri ; Siachou, Evangelia ; Vrontis, Demetris |
| Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-9678, ZDB-ID 2439433-6. - Vol. 15.2022, 3, p. 369-391
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| Subject: | acculturation | assimilation | communication | diffusion of knowledge | empirical | enculturation | homogenisation | internet | SEM | severance | social media | validity and reliability | value | word of mouth | Social Web | Social web | Internet | Virales Marketing | Viral marketing | Wissenstransfer | Knowledge transfer | Innovationsdiffusion | Innovation diffusion | Konsumentenverhalten | Consumer behaviour | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/JGBA.2022.129052 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014308983