Anthropological interpretation of the business model : myth, institutionalization and sharing

Thierry Verstraete, Jouison Estèle

Using an anthropological interpretation, this essay presents the Business Model as a myth that has been institutionalized by a collective group of stakeholders. The myth allows them to become coordinated, especially when their number increases. What brings them all together is shared values and/or value-sharing.

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Year of publication:	2019
Authors:	Verstraete, Thierry ; Jouison, Estèle
Subject:	Business Model \| anthropology \| Value Sharing \| Geschäftsmodell \| Business model \| Anthropologie \| Anthropology \| Wirtschaftskultur \| Economic culture \| Theorie \| Theory \| Betriebliche Wertschöpfung \| Value creation

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