Anthropological interpretation of the business model: Myth, institutionalization and sharing

Using an anthropological interpretation, this essay presents the Business Model as a myth that has been institutionalized by a collective group of stakeholders. The myth allows them to become coordinated, especially when their number increases. What brings them all together is shared values and/or value-sharing.

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Year of publication:	2019
Authors:	Verstraete, Thierry ; Jouison, Estèle
Published in:	Journal of Business Models (JOBM). - ISSN 2246-2465. - Vol. 7.2019, 4, p. 59-65
Publisher:	Aalborg : Aalborg University Open Publishing
Subject:	Business Model \| anthropology \| Value Sharing

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Type of publication:	Article
Type of publication (narrower categories):	Article
Language:	English
Other identifiers:	10.5278/ojs.jbm.v7i4.2926 [DOI] 1698933266 [GVK]
Source:	EconStor

Persistent link: https://www.econbiz.de/10015409262