Anthropomorphism and augmented reality in the retail environment
Year of publication: |
2019
|
---|---|
Authors: | Van Esch, Patrick ; Griffith, Denni Arli ; Gheshlaghi, Mahnaz Haji ; Andonopoulos, Vicki ; von der Heidt, Tania ; Northey, Gavin |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 49.2019, p. 35-42
|
Subject: | Augmented reality (AR) | Anthropomorphism | Digital marketing | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Anthropologie | Anthropology | USA | United States | Beziehungsmarketing | Relationship marketing | Virtuelle Realität | Virtual reality | Menschenbild | Concept of man |
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