Anthropomorphism and its implications for advertising hotel brands
Year of publication: |
2021
|
---|---|
Authors: | Lee, Seonjeong ; Oh, Haemoon |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 129.2021, p. 455-464
|
Subject: | Advertising strategies | Anthropomorphism | Hotel advertising | Visit intentions | Warmth | Hotellerie | Hotel industry | Werbung | Advertising | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Markenimage | Brand image |
-
Impact of social media influencers on customer engagement and brand perception
Jaitly, Rahul Chander, (2021)
-
Wilson, Jonathan A. J., (2022)
-
Advertising strategies for brand image repair : the effectiveness of advertising alliances
Maehle, Natalia, (2015)
- More ...
-
Attitudinal and situational determinants of self-service technology use
Oh, Haemoon, (2016)
-
Country-of-operation and brand images : evidence from the Chinese hotel industry
Lee, Seonjeong, (2017)
-
Enhancing customers' positive responses : applying sensory marketing to the hotel website
Lee, Seonjeong, (2018)
- More ...