Anthropomorphized helpers undermine autonomy and enjoyment in computer games
Year of publication: |
August 2016
|
---|---|
Authors: | Kim, Sara ; Chen, Rocky Peng ; Zhang, Ke |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 43.2016, 2, p. 282-302
|
Subject: | anthropomorphism | computerized helpers | digital assistants | computer games | Computerspiel | Video game | Computerunterstützung | Computerized method | Spieltheorie | Game theory |
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