Anticipated Group Interaction: Coping with Valence Asymmetries in Attitude Shift
| Year of publication: |
2007
|
|---|---|
| Authors: | Duhachek, Adam ; Zhang, Shuoyang ; Krishnan, Shanker |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 34.2007, 3, p. 395-405
|