Anticipating a regrettable purchase: Implications of erroneous affective forecasting for marketing planning
| Year of publication: |
2008
|
|---|---|
| Authors: | Sevdalis, Nick ; Kokkinaki, Flora ; Harvey, Nigel |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 26.2008, 4, p. 375-384
|