Apparel brands' use of facebook : an exploratory content analysis of branded entertainment
Ben Touchette, Morgan Schanski and Seung-Eun Lee
| Year of publication: |
2015
|
|---|---|
| Authors: | Touchette, Ben ; Schanski, Morgan ; Lee, Seung-eun |
| Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 19.2015, 2, p. 107-119
|
| Subject: | Facebook | Content analysis | Apparel | Branded entertainment | Play theory | Social media strategy | Social Web | Social web | Markenführung | Brand management | Bekleidung | Clothing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Bekleidungsindustrie | Clothing industry | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011316445