Applicability and assessment of adoption and diffusion models: review of the models of Bass, Milling and Maier, Rogers and Frambach and Schillewaert
| Year of publication: |
2006
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|---|---|
| Authors: | Wirsam, Jan ; Mueller, Christina |
| Published in: |
International journal of enterprise network management. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1748-1252, ZDB-ID 22120208. - Vol. 1.2006, 1, p. 62-78
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