Application developers' product offering strategies in multi-platform markets

Yuwen Chen, John Ni, Degan Yu

Year of publication:	16 February 2019
Authors:	Chen, Yuwen ; Ni, John ; Yu, Degan
Published in:	European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 273.2019, 1 (16.2.), p. 320-333
Subject:	Decision analysis \| Software/Application \| Consumer utility \| Product offering \| App developer \| Nutzen \| Utility \| Entscheidung \| Decision \| Strategie \| Strategy

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