Application of a composite stochastic model of brand choice
Moshe Givon and Dan Horsky
| Year of publication: |
1979
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|---|---|
| Authors: | Givon, Moshe ; Horsky, Dan |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 16.1979, 2, p. 258-266
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| Subject: | Markenartikel | Verbraucher |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002479080