Application of customer lifetime value model in make-to-order manufacturing

Oya I. Tukel and Ashutosh Dixit

Year of publication:	2013
Authors:	Tukel, Oya I. ; Dixit, Ashutosh
Published in:	The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 28.2013, 6, p. 468-474
Subject:	Operations and production management \| Process management \| Business improvement \| Manufacturing industries \| Customer lifetime value \| Make-to-order \| Business process improvement \| Prozessmanagement \| Business process management \| Kundenwert \| Customer value \| Beziehungsmarketing \| Relationship marketing \| Auftragsfertigung \| Produktionswirtschaft \| Production management \| Industrie \| Qualitätsmanagement \| Quality management

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