Application of customer lifetime value model in make-to-order manufacturing
| Year of publication: |
2013
|
|---|---|
| Authors: | Tukel, Oya I. ; Dixit, Ashutosh |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 28.2013, 6 (26.7.), p. 468-474
|