Application of Decision-Tree Induction Techniques to Personalized Advertisements on Internet Storefronts
| Year of publication: |
2000
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|---|---|
| Authors: | Kim, Jong Woo ; Lee, Byung Hun ; Shaw, Michael J. ; Chang, Hsin-Lu ; Nelson, Matthew |
| Published in: |
International journal of electronic commerce : IJEC. - Armonk, NY : Sharpe, ISSN 1086-4415, ZDB-ID 14026600. - Vol. 5.2000, 3, p. 45-62
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