Application of PLS in marketing : content strategies on the internet
Silvia Boßow-Thies and Sönke Albers
| Year of publication: |
2010
|
|---|---|
| Authors: | Boßow-Thies, Silvia ; Albers, Sönke |
| Published in: |
Handbook of partial least squares : concepts, methods and applications. - Berlin : Springer, ISBN 3-540-32825-4. - 2010, p. 589-604
|
| Subject: | Internet | Marketing | Content Management | Content management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003944675