Application of segmentation in customer relationship management : a data mining perspective
Jayanthi Ranjan; Ruchi Agarwal
| Year of publication: |
2009
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|---|---|
| Authors: | Ranjan, Jayanthi ; Agarwal, Ruchi |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795X. - Vol. 3.2009, 4, p. 402-414
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009887544