Application of the regulatory focus theory to fantasy sport consumption behavior
Year of publication: |
2011
|
---|---|
Authors: | Cattani, Kevin ; Ko, Yong Jae |
Published in: |
Enhancing knowledge development in marketing ; Vol. 21. - Red Hook, NY : Curran Associates, ISBN 978-1-61782-253-7. - 2011, p. 619-625
|
Subject: | Konsumentenverhalten | Consumer behaviour | Sport | Sports |
-
Drivers of brand image improvement in sports-event sponsorship
Grohs, Reinhard, (2016)
-
The effect of perceived motivation of sports sponsorship : evidence from basketball fans
Koronios, Konstantinos, (2016)
-
Does sport make you happy? : an analysis of the well-being derived from sports participation
Downward, Paul, (2011)
- More ...
-
Assessment of event quality in major spectator sports
Ko, Yong Jae, (2011)
-
Do spectators and competitors accept the use of scoring technology in Teakwondo competitions?
Ko, Yong Jae, (2011)
-
Assessment of event quality in major spectator sports
Ko, Yong Jae, (2011)
- More ...