Application of the Stimulus-Organism-Response model to the retail environment: the role of hedonic motivation in impulse buying behavior
| Year of publication: |
2011
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|---|---|
| Authors: | Chang, Hyo-Jung ; Eckman, Molly ; Yan, Ruoh-Nan |
| Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 0959-3969, ZDB-ID 10985888. - Vol. 21.2011, 3 (1.7.), p. 233-250
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