Applications and Case Studies - A Dynamic Model of Purchase Timing With Application to Direct Marketing
| Year of publication: |
1999
|
|---|---|
| Authors: | Allenby, Greg M. ; Leone, Robert P. ; Jen, Lichung |
| Published in: |
Journal of the American Statistical Association : JASA. - Abingdon : Taylor & Francis Group, ISSN 0162-1459, ZDB-ID 2076020. - Vol. 94.1999, 446, p. 365-374
|