Applications and Case Studies - Account-Level Modeling for Trade Promotion: An Application of a Constrained Parameter Hierarchical Model
| Year of publication: |
1999
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|---|---|
| Authors: | Boatwright, Peter ; McCulloch, Robert ; Rossi, Peter |
| Published in: |
Journal of the American Statistical Association : JASA. - Abingdon : Taylor & Francis Group, ISSN 0162-1459, ZDB-ID 2076020. - Vol. 94.1999, 448, p. 1063-1073
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