APPLICATIONS OF MARKETING AND MANAGEMENT CONCEPTS - A Comparison of Buyers and Nonbuyers of Extended Service Contracts: Ethical Implications for Service Providers
| Year of publication: |
2001
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|---|---|
| Authors: | Caudill, Donald W. ; Littlefield, James E. ; Thomas Garman, E. |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 20507926. - Vol. 22.2001, 4, p. 15-26
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