Applications of the stochastic multicriteria acceptability analysis method for consumer preference study
Tadeusz Trzaskalik (University of Economics in Katowice, Poland), Piotr Namieciński (University of Lodz, Poland), Andrzej Bajdak (University of Economics in Katowice, Poland), Slawomir Jarek (University of Economics in Katowice, Poland)
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Trzaskalik, Tadeusz ; Namieciński, Piotr ; Bajdak, Andrzej ; Jarek, Slawomir |
| Published in: |
Handbook of research on intelligent techniques and modeling applications in marketing analytics. - Hershey, Pa. : IGI Global, Business Science Reference, ISBN 978-1-5225-0997-4. - 2017, p. 160-184
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| Subject: | Konsumentenpräferenzen | Consumer preferences | Produktentwicklung | New product development | Stochastischer Prozess | Stochastic process | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-5225-0997-4.ch009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014576413