Applying behavioural theory to the challenge of sustainable development : using hairdressers as diffusers of more sustainable hair-care practices
Denise Baden, Swarna Prasad
| Year of publication: |
January 2016
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| Authors: | Baden, Denise ; Prasad, Swarna |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 133.2016, 2, p. 335-349
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| Subject: | Behaviour change | Diffusion | Hairdressers | Practice theory | Pro-environmental behaviour | Social networks | Social norms | Sustainable lifestyle | Nachhaltige Entwicklung | Sustainable development | Umweltbewusstsein | Environmental consciousness | Soziales Netzwerk | Social network | Soziale Norm | Social norm | Verhalten | Behaviour | Lebensstil | Lifestyle | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Innovationsdiffusion | Innovation diffusion |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10551-014-2398-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011434326