Applying event study analysis to assess the impact of marketing communication strategies : the case of sponsorship
Rodoula Tsiotsou and Dionysis Lalountas
| Year of publication: |
2005
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|---|---|
| Authors: | Tsiotsou, Rodoula ; Lalountas, Dionysis Antonios |
| Published in: |
Applied financial economics letters. - Abingdon : Routledge, ISSN 1744-6546, ZDB-ID 2175172-9. - Vol. 1.2005, 4, p. 259-262
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| Subject: | Sponsoring | Sponsorship | Marketingmanagement | Marketing management | Ereignisstudie | Event study | Werbewirkung | Advertising effects | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003016833