Applying FCM to predict the behaviour of loyal customers in the mobile telecommunications industry
Ioannis Rizomyliotis, Athanasios Poulis, Giovanis Apostolos, Kleopatra Konstantoulaki and Ioannis Kostopoulos
| Year of publication: |
2020
|
|---|---|
| Authors: | Rizomyliotis, Ioannis ; Poulis, Athanasios ; Apostolos, Giovanis ; Konstantoulaki, Kleopatra ; Kostopoulos, Ioannis |
| Subject: | brand equity | customer loyalty | Fuzzy logic | service quality | service value | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Fuzzy-Set-Theorie | Fuzzy sets | Telekommunikationssektor | Telecommunications industry | Markenimage | Brand image | Markenartikel | Brand | Taiwan | Kundenwert | Customer value |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2018.1479720 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012202791